LOVE JONES | The STORY:
Love Jones is an e-commerce clothing brand founded in 2023 by two long-lost cousins. Together, Marianna and Rebecca found an untapped market in the Middle Eastern fashion industry and decided to venture into it. The brand is built on the belief that all women should feel free to express themselves through their own personal and unapologetic style, while embracing their individuality in parallel. Every product is carefully chosen and created with high attention to detail from the fit and cut, to the fabric and quality. They strive to manufacture clothing that is not only stylish, but also durable and functional.
At Love Jones, we believe that fashion should be inclusive and cater to all body types. This mindset has shaped our mission to empower ANY and EVERY woman. We recognize that women are not limited to one particular style, and aim to reflect that diversity and creativity in our collections. The brand plans and aspires to release drops that are totally different from one another, each offering a unique look and feel… And that’s exactly why we refer to ourselves as the moodiest brand you’ll ever come across!
Unapologetically yours,
Marianna & Rebecca xoxo
WHAT WE STAND FOR:
“There needs to be something that fits the curvy-tall girl, the slim short girl, and EVERYONE in between, for every woman to feel relevant and relate to.”
MEET THE FOUNDERS
Marianna was raised in Lebanon and later moved to Montreal, Canada as a teenager. Growing up in a melting pot, she was immensely influenced by the bold and fearless fashion sense of Montreal and Toronto. In parallel, Rebecca was born and raised in California, but never missed a summer in Lebanon. She was largely inspired by LA's status as a fashion capital and the prevalent dress-to-impress attitude.
Upon coincidentally returning to the MENA region at the same time, the cousins noticed a substantial lag in the inclusivity of women in the MENA market and a misconception in the perception of ‘feminine’ fashion. Inspired by Lebanon's audacious fashion sense and fueled by their unique backgrounds as "third culture kids," they pinpointed an opportunity to merge the best of both their cultures and bring forward a Western perspective to the fashion scene.
